ARMRA Colostrum
Identity Design, 2021
THE CLIENT
ARMRA is a leader and innovator in the DTC colostrum market and provides a product that works to protect and strengthen the barriers of the body. We partnered with them for a comprehensive rebrand to evolve their visual systems and better portray the product’s key differentiators and benefits.
THE RESULT
As a result of the rebrand, ARMRA grew in revenue from $2.5K per month at the beginning of our partnership to $1MM in the first 4 months of 2022. In additon, the messaging and identity work for the ARMRA website resulted in a 60% increase in conversion rate.
CREDIT
Agency: The Stable
Design: Joel Schierloh, Sarah Johnson, Whitney Mckenzie, Annie France
Strategy: Nick McVey, Jenna Frank
Art Direction: Bethany Schrock, Joey Hamburger, Kaya Morris
