Fresh! by Gleaners
Identity Design, 2024
THE CLIENT
Detroit-based non-profit Gleaners came to us with a revolutionary concept within the world of food pantries: a market-style facility where neighbors can shop fresh, local, seasonal produce for no cost, daily. Their aim is to provide a positive, hopeful and dignified experience for folks experiencing food insecurity.
THE RESULT
Scheduled to break ground in 2025, the community is already rallying around the innovative concept that is five years of planning and concept testing in the making. The Fresh! brand identity matches the bold initiative with a bright color palette and dramatic shadows, and includes moments of levity throughout.
CREDIT
Agency: Skidmore Studio
Design: Sarah Johnson
CD: Shawn McConnell
