ARMRA Colostrum
Identity Design, Ongoing
THE CLIENT
ARMRA is a leader and innovator in the DTC colostrum market and provides a product that works to protect and strengthen the barriers of the body. We partnered with them for a comprehensive rebrand to evolve their visual systems and better portray the product’s key differentiators and benefits. We designed every part of the brand from logo to packaging and brand system, all the way through to website design.
THE RESULT
As a result of the rebrand, ARMRA grew in revenue from $2.5K per month at the beginning of our partnership to $1MM in the first 4 months of 2022. In additon, the messaging and identity work for the ARMRA website resulted in a 60% increase in conversion rate.
CREDIT
Agency: The Stable
Design: Joel Schierloh, Sarah Johnson, Whitney Mckenzie, Annie France
Strategy: Nick McVey, Jenna Frank
Art Direction: Bethany Schrock, Joey Hamburger, Kaya Morris
