ARMRA Colostrum
Identity Design
THE CLIENT
ARMRA is a novel whole-food supplement brand that harnesses the power of colostrum to rebuild the body’s immune barriers and defenses of the body. Developed by founder Dr. Sarah Rahal, ARMRA is a natural superfood created to protect and enhance cellular health.
THE WORK
A complete rebrand from the ground up, the work repositioned ARMRA as a leader in modern wellness. We developed brand strategy and voice alongside a complete 360° visual identity system including logo, creative applications, packaging design, web, and social rollout. The end look and feel is clean and clinical balanced with human-centric warmth in art direction and application.
Since the rebrand launched, ARMRA has become a breakout category leader in the wellness category and DTC as a whole. My work with the brand has also continued post-rebrand, supporting ongoing social, newsletter, and print marketing efforts.
CREDIT
Agency: The Stable
Design: Joel Schierloh, Sarah Johnson, Whitney Mckenzie, Annie France
Strategy: Nick McVey, Jenna Frank
Art Direction: Bethany Schrock, Joey Hamburger, Kaya Morris, Elle Sterling Marie
