Kiddo Restaurant
Identity Design
THE CLIENT
Kiddo is a Philadelphia-based, veggie-forward restaurant that brought me on to collaboratively create their bespoke brand identity. Inspired by the simple joy of a child biting into a vibrant tie-dye tomato, Kiddo captures that same sense of curiosity and delight through its food and dining experience.
THE RESULT
The brand system channels that energy by pairing refined, editorial typography with a playful, handmade touch. A handwritten logo and a full library of crayon-drawn, cut-paper illustrations bring warmth and personality to the concept. Deliverables included a full brand world exploration through visual identity, a brand book, early web exploration, and social templates to help the internal team carry the look forward. We continue to collaborate on merch and one-off special events.
CREDIT
Agency: Sarah Johnson Studio
Design and Illustration: Sarah Johnson
Photography: Neal Santos
