Kiddo Restaurant
Identity Design, 2023
THE CLIENT
Kiddo, a new, Philadelphia-based veggie-forward restaurant, approached me to collaboratively create their brand identity. Inspired by the sheer delight and curiosity of a child biting into a vibrant, tye-dye tomato, Kiddo aims to capture that sense of joy in their dishes and dining experience.
THE RESULT
The brand system brings fresh energy by pairing upscale, editorial typography with lots of human touch including a handwritten logo and extensive library of crayon-drawn, cut-paper illustrations. Passoff included early website exploration, a brand book, and social templates for the internal team to keep up the look!
CREDIT
Agency: Freelance
Design and Illustration: Sarah Johnson
Photography: Neal Santos
