Brownie Brittle
Packaging Design & Identity Rebrand, 2024
THE ASK
The goal of the rebrand was to modernize Brownie Brittle’s image to appeal to younger consumers while preserving its indulgent taste and core appeal.
THE RESULT
Product is being rolled out in stores in the Fall of 2024, but in Designalytics testing, consumers preferred new packaging 2:1 over old packaging.
CREDIT
Agency: Skidmore Studio
Design: Sarah Johnson, Tyler DeHauge
Copywriting: Alyssa Smith
CD: Shawn McConnell
