![](https://freight.cargo.site/t/original/i/a7e60fc5227f250b263d45587754d8abe812c7d3e4803c183480edbd8b5047e5/Book-PCF-Photo-Logo.png)
Philadelphia Cultural Fund
Identity Refresh, 2024
THE CLIENT
PCF is a non-profit that approaches philanthropy from a boots-on-the-ground, anti-racist, and community-informed perspective. For the first time since their founding, they were searching for a rebrand that would capture the bold, future-forward work they’re doing for arts and culture in Philadelphia.
THE RESULT
Together we created a vibrant brand that aids in ushering a new era for the organization and the city at large. A dynamic mark paired with artistic typography and a full toolkit of graphic elements help to support in-house team members in carrying out the look and feel in any creative application.
CREDIT
Agency: Freelance
Design: Sarah Johnson
Photography: Chris Jordan
UI/UX/Development: Butterland
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![](https://freight.cargo.site/t/original/i/4ee2c45a00b81b7caa9d4b0fa4a456ea691b16d6a0119914d148d0f559dadb53/Book-PCF-Painting-Person.png)
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![](https://freight.cargo.site/t/original/i/364b89956b91a62b47e0cff77c0e88b673b36cfc6056a55f23f34df57d49be84/Book-PCF-Buttons.png)
![](https://freight.cargo.site/t/original/i/1026ec74c5c6d3fbdc4f6182902c20d7fa4635cffe8f53f3745586c353d7aabf/Book-PCF-Destiny.png)
![](https://freight.cargo.site/t/original/i/f048da7d9b4ac3b35385d973735caa17c695fae2267de1a048574ac7109ff6c9/Book-PCF-Business-Cards-Sized.png)
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![](https://freight.cargo.site/t/original/i/1441926d3ca4340c4b9e9b5babeffac0c21b7d349ffe1fb48eade6627adc674b/Book-PCF-MagSpread02.png)
![](https://freight.cargo.site/t/original/i/7251272cd9d6a20021334a65875037b44dd5f87c231766d9218646554553712a/Book-PCF-Web01.png)
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![](https://freight.cargo.site/t/original/i/8c6573cfe7f121e9d016e701ae5b2853abce48d379192982baea7ae58b02a566/Book-PCF-Email.png)
![](https://freight.cargo.site/t/original/i/48358c801d715a05fad0362e195e70c5133c3b00226df2ce490b11e6c95e6865/Book-PCF-Brand-Standards.png)