Fundays Hard Seltzer
Identity Design
2021
THE ASK
The Stable identifed a "white space" in the fast-growing hard seltzer market and launched fundays at Target, aimed at Gen Z and Millennials.
THE RESULT
We created an eye-catching design system including modern can designs and promotional materials and web supported with an illustration library of personified beach items and cans.
﹡ Featured in AdWeek
﹡ Featured on The Dieline
﹡ Won Bronze “Integrated Brand Identity” at The Show 2022
The Stable identifed a "white space" in the fast-growing hard seltzer market and launched fundays at Target, aimed at Gen Z and Millennials.
THE RESULT
We created an eye-catching design system including modern can designs and promotional materials and web supported with an illustration library of personified beach items and cans.
﹡ Featured in AdWeek
﹡ Featured on The Dieline
﹡ Won Bronze “Integrated Brand Identity” at The Show 2022
AGENCY
The Stable
CREATIVE DIRECTORS
Rebecca Sloat, Joel Schierloh
DESIGNERS
Sarah Johnson, Tyler DeHauge
ART DIRECTORS
Bethany Schrock, Joey Hamburger
STRATEGY
Nick McVey, Jenna Frank
The Stable
CREATIVE DIRECTORS
Rebecca Sloat, Joel Schierloh
DESIGNERS
Sarah Johnson, Tyler DeHauge
ART DIRECTORS
Bethany Schrock, Joey Hamburger
STRATEGY
Nick McVey, Jenna Frank
