Fundays Hard Seltzer
THE ASK
The Stable identifed a "white space" in the fast-growing hard seltzer market and launched fundays at Target, aimed at Gen Z and Millennials.
THE RESULT
We created an eye-catching design system including modern can designs and promotional materials and web supported with an illustration library of personified beach items and cans.
﹡ Featured in AdWeek
﹡ Featured on The Dieline
﹡ Won Bronze “Integrated Brand Identity” at The Show 2022
The Stable identifed a "white space" in the fast-growing hard seltzer market and launched fundays at Target, aimed at Gen Z and Millennials.
THE RESULT
We created an eye-catching design system including modern can designs and promotional materials and web supported with an illustration library of personified beach items and cans.
﹡ Featured in AdWeek
﹡ Featured on The Dieline
﹡ Won Bronze “Integrated Brand Identity” at The Show 2022
﹡ CD: Rebecca Sloat
﹡ ACD: Joel Schierloh
﹡ Strategy: Nick McVey, Jenna Frank
﹡ Design: Tyler DeHauge, Sarah Johnson
﹡ Photo AD: Bethany Schrock
﹡ Video AD: Joey Hamburger
CREATED @ THE STABLE