Kiddo Restaurant
Identity Design
2023
THE CLIENT
Kiddo, a new, Philadelphia-based veggie-forward restaurant, approached me to collaboratively create their brand identity. Inspired by the sheer delight and curiosity of a child biting into a vibrant, tye-dye tomato, Kiddo aims to capture that sense of joy in their dishes and dining experience.
THE RESULT
The brand system brings fresh energy by pairing upscale, editorial typography with lots of human touch including a handwritten logo and extensive library of crayon-drawn, cut-paper illustrations. Passoff included early website exploration, a brand book, and social templates for the internal team to keep up the look!
Kiddo, a new, Philadelphia-based veggie-forward restaurant, approached me to collaboratively create their brand identity. Inspired by the sheer delight and curiosity of a child biting into a vibrant, tye-dye tomato, Kiddo aims to capture that sense of joy in their dishes and dining experience.
THE RESULT
The brand system brings fresh energy by pairing upscale, editorial typography with lots of human touch including a handwritten logo and extensive library of crayon-drawn, cut-paper illustrations. Passoff included early website exploration, a brand book, and social templates for the internal team to keep up the look!
AGENCY
Freelance
DESIGN & ILLUSTRATION
Sarah Johnson
PHOTOGRAPHY
Neal Santos
Freelance
DESIGN & ILLUSTRATION
Sarah Johnson
PHOTOGRAPHY
Neal Santos
