Armra Colostrum

Identity Design

2021

THE CLIENT

ARMRA is a leader and innovator in the DTC colostrum market and provides a product that works to protect and strengthen the barriers of the body. We partnered with them for a comprehensive rebrand to evolve their visual systems and better portray the product’s key differentiators and benefits.

THE RESULT
As a result of the rebrand, ARMRA grew in revenue from $2.5K per month at the beginning of our partnership to $1MM in the first 4 months of 2022. In additon, the messaging and identity work for the ARMRA website resulted in a 60% increase in conversion rate.
AGENCY

The Stable

DESIGN TEAM
Joel Schierloh, Sarah Johnson, Whitney Mckenzie, Annie France

STRATEGY TEAM 
Nick McVey, Jenna Frank

ART DIRECTION TEAM 
Bethany Schrock, Joey Hamburger, Kaya Morris