Cubii
Identity Refresh, 2022
THE CLIENT
Cubii came to The Stable with the objective of growing their business, building a refreshed brand, and a reimagined consumer experience journey. With a focus on wellness, they wanted to resonate with a wider audience while redefining the at-home workout.
THE EXECUTION
Our work was inspired by the way Cubii users celebrate, encourage, and cheer each other on. It explores how the brand can inspire users and uplift their unique stories through celebrating their wins and motivating them to overcome obstacles.
THE RESULT
We created a robust and refreshed brand essence through brand positioning, identity, strategy, UX/UI, and imagery, emotionally speaking to Cubii’s breadth of consumers, without changing their core values. In just the first week of go-live, conversion was already up 60%. Check out the site here.
CREDIT
Agency: The Stable
Design: Sarah Johnson, Daniel Lurvey, Vero Romero
Art Direction: Joey Hamburger, Beth Schrock
Strategy: Erin Hampton
UX/UI: Carmela Ocampo, TJ Hari
