Safe Place for Youth (SPY)
Campaign Design, 2023
THE CLIENT
Safe Place For Youth is an LA-based organization that provides resources and empowers youth experiencing homelessness with community-driven solutions that address racial and social inequalities.
THE ASK
Recruit volunteers to support SPY’s efforts and help to lower the barrier to entry for potential volunteers.
THE EXECUTION
After doing audience research and strategy, we developed the “Donate Your Hobby” campaign that showed how easy and accessible it is for people to volunteer by doing things they love. We worked with Ilya Milstein to create a custom illustration that represents the robust impact SPY has on its community and translated it into an interactive OOH experience and holistic digital applications. 🥈 Won Silver Anthem Award, part of The Webby Awards for Best Humanitarian Action & Services category, 2023
CREDIT
Agency: The Stable
Illustrator: Ilya Milstein
Design: Vero Romero, Sarah Johnson
Creative: Sue Tran, Bethany Schrock, Hillary Cormier
Strategy: Erin Hampton, Lucinda O'Brien
