THE CLIENT
Safe Place For Youth is an LA-based organization that provides resources and empowers youth experiencing homelessness with community-driven solutions that address racial and social inequalities.
THE ASK
Recruit volunteers to support SPY’s efforts and help to lower the barrier to entry for potential volunteers.
THE EXECUTION
After doing audience research and strategy, we developed the “Donate Your Hobby” campaign that showed how easy and accessible it is for people to volunteer by doing things they love. We worked with Ilya Milstein to create a custom illustration that represents the robust impact SPY has on its community and translated it into an interactive OOH experience and holistic digital applications.
🥈 Won Silver Anthem Award, part of The Webby Awards for Best Humanitarian Action & Services category, 2023
Safe Place For Youth is an LA-based organization that provides resources and empowers youth experiencing homelessness with community-driven solutions that address racial and social inequalities.
THE ASK
Recruit volunteers to support SPY’s efforts and help to lower the barrier to entry for potential volunteers.
THE EXECUTION
After doing audience research and strategy, we developed the “Donate Your Hobby” campaign that showed how easy and accessible it is for people to volunteer by doing things they love. We worked with Ilya Milstein to create a custom illustration that represents the robust impact SPY has on its community and translated it into an interactive OOH experience and holistic digital applications.
🥈 Won Silver Anthem Award, part of The Webby Awards for Best Humanitarian Action & Services category, 2023
AGENCY
The Stable
ILLUSTRATOR
Ilya Milstein
DESIGN TEAM
Vero Romero, Sarah Johnson
CREATIVE TEAM
Sue Tran, Bethany Schrock, Hillary Cormier
STRATEGY TEAM
Erin Hampton, Lucinda O'Brien
The Stable
ILLUSTRATOR
Ilya Milstein
DESIGN TEAM
Vero Romero, Sarah Johnson
CREATIVE TEAM
Sue Tran, Bethany Schrock, Hillary Cormier
STRATEGY TEAM
Erin Hampton, Lucinda O'Brien
As part of our campaigns, we worked with Ilya to create representations of real-life SPY volunteers who donate their hobbies with the organization.
To enhance the experience, we captured the volunteer’s audio stories about the impact SPY has had on their lives and included the recordings on the campaign microsite.
To enhance the experience, we captured the volunteer’s audio stories about the impact SPY has had on their lives and included the recordings on the campaign microsite.
